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Who’s Getting Paid? World Series Edition
After every major sporting event Greg Johnson of the LA Times checks in with Bob Dorfman, a bay area ad exec, to see who he predicts is going to hit the jackpot with big endorsement deals. Not surprisingly, his list includes a couple of Phillies – Hollywood Hamels and the man who gave him his nickname, big Ryan Howard.
Here’s his logic for Ryan:
Stands to benefit the most from his first ring. The NL MVP in 2006, he delivers awesome slugging power at the plate, and impressive selling power on camera. Still under 30, his endorsement resume includes national TV spots for Subway, Powerade and adidas, plus cover-boy roles for Topps baseball cards and Sony’s MLB ‘08 The Show videogame. Articulate, charismatic and smooth on camera, Howard could pitch any powerful product-from trucks to power tools, PCs to smart phones. And his impressive nose might work well in a Kleenex or cold remedy demo.
har har.
And Cole:
MVP of both the World Series and NLCS, Cole exudes cool. And his stellar performance could earn him significant post-Series exposure. Good looking, articulate and only 24, he has enormous potential as a pitcher and pitchman.
Hamels epitomizes the healthy SoCal lifestyle — he practices yoga, drinks green tea for energy, and convinced Phillies’ management to hire a full-time masseuse. Wife Heidi — a former “Survivor: The Amazon” star and Playboy cover model — adds to the package.
Hamels once slept so well in a Phillies’ hotel room, he bought the bed. Now that’s the kind of product loyalty you hope for from an endorser.
I guess Chooch’s local deals must qualify him as already having blown up.
[...] Random Feed wrote an interesting post today onHere’s a quick excerptAfter every major sporting event Greg Johnson of the LA Times checks in with Bob Dorfman, a bay area ad exec, to see who he predicts is going to hit the jackpot with big endorsement deals. Not surprisingly, his list includes a couple of Phillies – Hollywood Hamels and the man who gave him his nickname, big Ryan Howard. Here’s his logic for Ryan: Stands to benefit the most from his first ring. The NL MVP in 2006, he delivers awesome slugging power at the plate, and impressive selling power on [...]