Staff Blog
Coors Light to dump a fake glacier in the Delaware River to prove to you just how cold their beer actually is
Wednesday, May 13th, 2009 at 11:40 am
posted by Drew Lazor
categories So Lush
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| thecoldfront.org |
This Friday at 4 p.m., Coors Light promises to "bring refreshment 'as cold as the Rockies' to life in a memorable way" by dropping a "30-foot snow mass" into the river off Penn's Landing. This is all to promote the cans with the mountains that turn blue when they're cold enough to drink. We're guessing it'll look something like the image above, taken from thecoldfront.org.
Regardless of its physical properties, I don't know if dropping something that large into the Delaware is a good idea. I mean, what if some of the water splashes back onto their hands? Eek!
