Staff Blog
Ciao, Cereality
Thursday, August 28th, 2008 at 4:07 pm
posted by Drew Lazor
categories Bite This
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"The latest fast-food concept is so absurdly simple, self-indulgent and reflective of one's inner child that, well, how can it fail?"
That quote, from USA Today's Jerry Shriver, appears on the Web site of Cereality, the national cereal bar chain that opened at 3631 Walnut St. in the fall of 2004.
Call the number, though (215-222-1162), and a prerecorded message informs you that the West Philly branch is no longer open for business.
But how could it fail?!
1. THEY SERVED NOTHING BUT CEREAL
2. See above
The Penn State location (the brand's owned by Kahala Corp., which also owns Cold Stone Creamery) bid adieu this summer, too.
We will now have to delete the "Cereal" category in our restaurant database.
Thanks to crit Trey Popp for the tip.
Bummer. I liked that place, but always knew it was doomed to fail. They couldn’t wait a few more weeks to see if business picked up with the influx of students…? Guess not.
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