"They couldn't use just '700 Club,'" explains Ben Woodward, 700's upstairs resident DJ. Apparently, the Christian Broadcasting Network and Pat Robertson beat owner Kurt Wunder to the name by almost 40 years.

Wunder, skirting legal issues, created an alias. The ground level of the building used to be a poultry shop, hence the Meats Incorporated part. The bathrooms occupy the space where the freezers once stood. And it was in those coolers where the mysterious porcelain bunny surfaced—a pearl-colored figure about 10 inches long, and missing one ear.

"It looks like something your grandmother would put flowers in at Easter," says Woodward.

For posterity's sake, the bunny now sits above the beer cooler in the first-floor bar. What's in a name, anyway?