Does the studio part throw you? It's just that the bikers Van Arsdale knows are into art, and the artists he knows can pedal steady. The passionate art-cyclist decided to construct a hybrid space offering a spin on both. "I noticed that I handled bikes and art the same way. A little bit of mechanics, a little bit of creativity, and a whole lotta love." It's that concept that separates him from the typical bicycle shopkeep. You know the intimidating staff that stares you down while you're browsing the cruisers? Van Arsdale hopes to offer friendlier service and add that missing element of fun for first-timers and nonbikers. To this end, the shop will be part art gallery featuring water-based silkscreen prints and other nontoxic creations, as well as custom messenger bags from North Second Street's R.E.Load and fashion accessories designed by Van Arsdale's wife, Heather Deronck. A selection of new and used bikes, with an emphasis on refurbished rides, will be in stock.

Van Arsdale also wants to promote sustainable living, and believes that environmentally and socially conscious transportation is the key. A library lounge stocked with books and magazines is in the works. He also hopes to partner with Pep Boys or some other auto tire dealer to recycle old bicycle tubes and tires.

The space opens its doors, fittingly, on Earth Day, when the curious are invited to celebrate the end of mysterious advertising and the beginning of art-house pedal power. Surrounded by Essene natural foods market and the earth-friendly organic clothing boutique Revelations, Bicycle Revolutions is another addition to South Fourth Street's burgeoning eco-minded hub.

Earth Day grand opening, Sat., April 22, 3-9 p.m., Bicycle Revolutions, 712 S. Fourth St., 215-629-2453.