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Browse The
January 26, 2006
Issue




 
ARCHIVES . Articles

January 26-February 1, 2006

philly blunt

Foul Play

Duane Lucas has a very important message for Philadelphia's pro athletes and fans: Your sports-talk radio station is racist.

He doesn't trot out the old standards about Richie Allen, Charles Barkley and Allen Iverson to make his case. Lucas was inside the belly of his bigoted beast for eight years and says he can prove 610-WIP isn't the voice of the Philadelphia sports fan.

It's the voice of the white Philadelphia sports fan.

Come Feb. 3, as the station packs the Wachovia Center for—and rakes in mad advertising revenue from—its annual Wing Bowl glutton-and-stripper-fest, Lucas will march into the federal courthouse at Fifth and Market. There, he'll be "putting Philadelphia's sports teams on notice that the station that's purportedly their voice is secretly depriving its employees of equal opportunity."

Now, Lucas isn't saying that the Angelo Cataldis and Howard Eskins of the world don't care about black people. His is an insider-baseball tale about a station that he claims enables (and, by turning a blind eye, encourages) executives to treat white employees better than their African-American peers.

Hired as an advertising account manager in 1994, Lucas was promoted twice within four years to director of sports marketing. His job was to drum up advertising for high-profile slots during Flyers and Sixers games, and on NFL Sundays. He and his performance reviews say he was pretty good at it.

But his lawsuit, which seeks $1.2 million in damages, states that former program manager Tom Bigby and others "engaged in a racially-motivated campaign to destroy my career." Lucas says his fellow African-American employees often whispered about bigotry, that he should "watch out, there are certain people in the organization who don't like people like us." Especially after his second promotion, because "moving up the ladder fast … making all this money, certain white people around here won't like that."

Lending credence to that theory, Lucas says, was Joel Hollander, the current CEO of Infinity Broadcasting, the parent company of WIP and WYSP. Lucas claims Hollander told him he "would have problems at the station as long as Tom Bigby was there." Race-related problems, inferred Lucas, who'd already sensed "subtle" racism.

According to his suit, Lucas noticed that higher-ups would call clients who'd booked ads through African-American salespeople to confirm they actually cut a deal. The problem? People who dealt with white salespeople didn't get calls. And when it came to extending credit, it was sign-and-go for those who dealt with whites, and no-go for those who dealt with blacks. He felt minority employees were getting undercut in front of their clients. But Lucas didn't get really mad until the time he claims he asked Bigby where he could find African-American station manager Butch Forster and Bigby replied, "hanging from that rope," motioning to a window-washing rig left outside his office.

"An obvious reference to lynching," Lucas says. "There was something every day. It was a pattern with this company, but radio's such a small world, people are scared to say anything about it. Start crying racism and your career's shot."

Despite those stakes, two former WIP hosts—Carlos Beck and Garry Cobb—have in recent years filed formal complaints, both naming Bigby, who's not exactly beloved by employees of any race.

Cobb, a former NFL player, claimed his requests for a daytime slot, or to be the station's Eagles reporter, were rebuffed because Bigby said he spoke in a "black brogue." Cobb also said producers were told not to allow two back-to-back African-American callers on the air because he was "too friendly to black callers [and] not friendly enough to white callers." (Beck claimed he got fired because of a racial vendetta.)

Cobb, whose complaint will be evidence in Lucas' case, declined to comment. It's hard to blame him considering he currently works for CBS-3, another Infinity entity. Also mum were WIP General Manager Mark Rayfield and Bigby, who's now WYSP's operations manager. (In a sworn affidavit, Bigby said, "I never insinuated that Mr. Forster was being lynched. … I never made any discriminatory references/comments about Mr. Lucas [or] any other employees at the station." An Infinity attorney also issued a 15-page response dismissing Lucas' charges.)

Will Lucas, who says he quit in 2002 because he'd had enough, prevail? It's probably going to be a he-said, he-said fight that could go either way. But radio is a public trust and sports-talk is a touchstone in too many Philly guys' lives for it not to be free from hatred. Even if station insiders tell me things are better today—which they have—the pattern of complaints means Lucas and attorney Tshaka Lafayette should have their say in a very public fashion.

"If the good athletes in this town weren't black," says Lucas, "they wouldn't go out of their way to be friends with the African-American community."

Adds Lafayette, "This is a corporation that needs to be embarrassed into making change."

So sports fans, when you're watching fat dudes ram chicken wings down their throats next Friday, remember that it might not be the ugliest thing about 610. If Lucas proves a blind eye was turned to bigotry because ratings were through the roof and the bottom line through the ceiling, you might want to find a new mouthpiece.

Whether you're black or white.

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