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April 4-10, 2002 artpicks Mark Brodzik
Art"Godco is a name you can attach to whatever you do best -- poetry, art or advertising -- in order to give it greater meaning." Expansive-beyond-pop painter Marc Brodzik once told me that about his satirical (but heartfelt) corporatization of art. "You can do art in the name of love, God or Godco." This time out, consumer-conscious Brodzik points his capitalism-as-religion aesthetic at the very heart of vanity with the cure-all "Cube" exhibition at Painted Bride. Of course, the show includes insistently everywhere infomercials and mass-marketing campaigns. "This product will change your life," says Brodzik of the silly, stately and salacious two-month-long installation that is "Cube," with teaser ads that focus on opportunities for bigger penises, larger breasts and full, lustrous hair. You may recall Brodzik/Godco's slogans, stickers and manipulated billboards "Buy Now, Pay Later," "Marlboro man" and "Our Pain, Your Gain." If so, the idea of waiting for the 48-inch-by-48-inch acrylic-on-wood Breast Before, Breast After or giant penises popping up across Philly at will is outrageously funny. I say buy now. “Cube,” opening reception, Fri., April 5, 6 p.m., runs through May 27, Painted Bride Art Center, 230 Vine St., 215-925-9914, www.inliquid.com.
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